By Baba. Greeting card. Published at Sunday, May 20th, 2018 - 09:05:18 AM.
The same card that gave them the feeling of importance can be passed on to the next recipient. This is especially true around a busy time like Christmas. Some of the cards I received this year would be reusable when I send them out next year. Recycling eliminates the negative feelings associated with discarding greeting cards. If you knew the card would be reused wouldnt you be willing to spend a little more for the best card you could find. Rather than saving money on lower end cards your greeting card recipient would be impressed by your spending a little extra money on them. They would have great admiration of you and be appreciative of being able to extend the life of their greeting card. Now, what if your entire family or circle of friends agrees to exchange greeting cards in this reusable manor? You will have started a money saving, environmentally friendly tradition.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
Operation procedures - How will you run your business? Who do you need to help in the process? What are your creation plans and how will you develop your product? Are you going to do all the work yourself? Will you advertise through a catalog or through a website? Will you have an inventory on hand or make cards as they are ordered? Is this going to be a part-time business or your full-time income? Long-term and short-term goals - Where do you see your business being in a year, two years, three years and five years? Write a detailed monthly action plan for the next year and a quarterly detailed plan for each of the years after that. Set your goals and plan how you intend to reach those business goals.
By the late 1800s, Valentine cards were completely machine-made. The first of many saleable valentine greeting cards produced in the US was created in the 1840s. John Calcott Horsley was the architect of the first Christmas card, and Louis Prang has come to be known as the father of Christmas greetings. He migrated from Germany and started a small-scale lithographic unit close to Boston in the 1850s, and is generally responsible for starting the production of greeting cards in The United States. His lithographic techniques, including color, had been so perfected that he had no competition from artists and craftsmen. During the 1870s, he came up with exclusive editions of Christmas greetings, which were an instant hit in Britain.
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