By Baba. Greeting card. Published at Tuesday, May 08th, 2018 - 16:55:22 PM.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
I would definitely start your business online. This is the best way to test your products and find your market without the massive upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business. Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. Its been staving off threats by introducing creative new cards -- think of the ones with music built-in, or others that allow purchasers to record a personal greeting. But the industry has been merely treading water for a couple of years now after strong growth earlier this decade, the report said.
According to a dictionary, a greeting card is an illustrated and folded card featuring an expression of friendship and/or other sentiment. That description doesnt really show the thought or feeling behind giving or receiving a card. According to what I have found, the history of greeting cards goes back a long ways. The ancient Chinese exchanged messages of good will to celebrate their New Year and in early Egypt they sent greetings on papyrus scrolls. Papyrus scrolls were made from the Pith or the center of the Papyrus plant which use to be abundant in the Nile Delta of Egypt. The Germans were known to have printed New Years greetings from woodcuts as early as the 1400.
Operation procedures - How will you run your business? Who do you need to help in the process? What are your creation plans and how will you develop your product? Are you going to do all the work yourself? Will you advertise through a catalog or through a website? Will you have an inventory on hand or make cards as they are ordered? Is this going to be a part-time business or your full-time income? Long-term and short-term goals - Where do you see your business being in a year, two years, three years and five years? Write a detailed monthly action plan for the next year and a quarterly detailed plan for each of the years after that. Set your goals and plan how you intend to reach those business goals.
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