By Baba. Greeting card. Published at Sunday, May 20th, 2018 - 19:33:35 PM.
A good business plan should include information on: A description of your business - what type of cards will your business offer? Who will want your product and how will you market your cards to potential clients? Think about what type of cards you will make in your business; are they romantic cards? Cards for special occasions? Cards directed at businesses? Do they have a theme like Cards for Golfers and Gardeners? Equipment and inventory needed - What equipment will be required to run your business? What type of inventory will you need to start? Where will you get the supplies and equipment you need to make your business operational and what will the cost of these materials be? Will you make the cards by hand or computer? Will you print all of your cards at home or send them to a printer to be done?
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
Sending greetings is a traditional method to express love and feelings of affection towards friends, family members and other loved ones. Cards impact the receiver as these carry personal messages, even though these take some time to reach the receiver. Emails and e-cards are faster but still do not touch the heart like a common printed greeting card does.
Last Christmas was an excellent year for receiving Christmas cards. It seems that the Hallmark cards and American Greeting cards get more elegant each year, and this year I had a bunch of them. At the end of the season I took them all down from the display and looked at them one more time. With an achy heart I placed them in the trash can and thought about how many landfills are lined with a thick layer of discarded cards from thoughtful family and friends. Virtually all of them were in excellent condition other than the added writing from the sender. Well, something inside me clicked and I got to thinking. Shouldnt someone who is important to me receive a greeting card, then be able to resend the card to someone else who is important to them? Making greeting cards reusable turns greeting card recipients into greeting card senders.
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