By Baba. Greeting card. Published at Wednesday, April 25th, 2018 - 19:53:48 PM.
Although greetings cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent on non-occasions to say hello or thank you. They are manufactured and/or hand-made by hundreds of companies big and small. Hallmark Cards and American Greetings are the largest producers of greeting cards in the U.S. Its the UK, where more cards per head are sent than any other nation. The UK continues as a world leader in this area, as well as leading the world in the region of greeting card design. What laid the foundation for the greeting card industry and when and how did it all began ? The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls.
Financing- Do you have the capital needed to start your own business without financial help? How much money do you plan to invest? Do you need other investors? Do you plan to have a partner, ask family and friends for investment capital or apply for a business loan or grant? Applying for a business grant or loan will require a detailed business plan to be submitted showing that you have thought out and planned everything necessary to start your business. This will also require financial information from you for the past three years, projected costs and income, resumes of those involved in the business, overhead expenses, competitors in area, and how you plan to compete.
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
The same card that gave them the feeling of importance can be passed on to the next recipient. This is especially true around a busy time like Christmas. Some of the cards I received this year would be reusable when I send them out next year. Recycling eliminates the negative feelings associated with discarding greeting cards. If you knew the card would be reused wouldnt you be willing to spend a little more for the best card you could find. Rather than saving money on lower end cards your greeting card recipient would be impressed by your spending a little extra money on them. They would have great admiration of you and be appreciative of being able to extend the life of their greeting card. Now, what if your entire family or circle of friends agrees to exchange greeting cards in this reusable manor? You will have started a money saving, environmentally friendly tradition.
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