By Baba. Greeting card. Published at Saturday, May 05th, 2018 - 19:14:30 PM.
The ritual of sending greeting cards can be traced to the early Chinese, who exchanged goodwill messages to bring in each New Year, and to the ancient Egyptians, who communicated their good wishes on papyrus scrolls. However, greeting cards have only been a part of the tradition of many cultures for about two centuries or a little more, to be precise. The oldest identified greeting card is a Valentines card made in the 1400s, which can be found in a museum in London. It was during the 19th century that greeting cards gained real status. It was during the latter part of this century that cards got incorporated into mainstream culture, so that most of the population could actually afford it. It was around that time that cheap printing came into being and a new trade for printers and artists was born. Soon after, post offices were inundated with millions (literally) of letters during the Christmas week alone. Keeping in line with this new trend were Easter, Halloween and Thanksgiving, which gained momentum as suitable occasions for card-giving.
With the expense of mailing a greeting card continually rising, I think this type of card is going to keep growing by leaps and bounds. Not only that, it gives me a few more hours to not miss someones birthday because it only takes a minute to create and send one. With all of the different types of greeting cards that are available, its hard to top the handmade greeting cards if you are looking for something really personal. There is a lot of care, attention and time that goes into creating a greeting card. What could be better than sending someone you care about a homemade card, especially if it is one the you made. I know that some of my all time favorite cards are ones that my son made for me when he was in grade school.
In the mid 1870s, he presented the first comprehensive string of Christmas greetings to the American public. Soon after, imitations began to engulf the market, forcing Prang out of business. For nearly two decades after, there was a striking deterioration in greeting card production in America. Things have since turned around into what could be considered a roaring greeting card trade worldwide - a revolution of sorts has taken place. Today there are paper cards in every size and for every occasion. There are even e-cards and digital post cards.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
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