By Baba. Greeting card. Published at Friday, May 18th, 2018 - 09:59:49 AM.
When I receive a greeting card I feel important because I know someone is thinking of me. I usually hold on to the card for a few days and display it so I may look at it. Then I have to make the decision whether to discard or keep the card. Like many of us who have limited storage space, I have to be selective about what I keep. Unfortunately, most times I find myself throwing out the greeting card. I usually have negative feelings about having to do this. The thoughtful card sender spent time looking for the right card, and many times the card is very attractive and I hate to just throw it out. An average person receives 20 greeting cards per year and I bet many have similar feelings about discarding attractive greeting cards.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
The first thing you need to do is your research and planning. Then put your research and planning on paper into a business plan for your business. Once you have a plan you can execute it by starting with creating your designs, creating a marketing plan and executing it. You will also need to build a blog/website so if you dont know how to do this yourself then you will need to find a web designer to do it for you. What type of printer makes professional looking greeting cards? Any good quality color printer will work to print off your greeting card. You may find that a multi function printer is the best way to go so that you can scan your designs, print your cards, fax and communicate with clients and more efficiently run your business with one machine.
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