By Baba. Greeting card. Published at Wednesday, April 25th, 2018 - 22:39:28 PM.
So you have spent a ton of time designing your own greeting cards for the people you love. Your family and friends have all said they are better than Hallmark and you should go into business for yourself selling greeting cards. That sounds good to you because then you could be your own boss, be doing something you enjoy doing and share your talent with the world. The question is how do you start a greeting card business when you are a beginner and you dont know what steps to take after designing your cards?
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
According to a dictionary, a greeting card is an illustrated and folded card featuring an expression of friendship and/or other sentiment. That description doesnt really show the thought or feeling behind giving or receiving a card. According to what I have found, the history of greeting cards goes back a long ways. The ancient Chinese exchanged messages of good will to celebrate their New Year and in early Egypt they sent greetings on papyrus scrolls. Papyrus scrolls were made from the Pith or the center of the Papyrus plant which use to be abundant in the Nile Delta of Egypt. The Germans were known to have printed New Years greetings from woodcuts as early as the 1400.
There many occasions to offer greetings, but one of the most popular are the birthday cards. Quite possibly, aside from the holiday wish card etc. these may have been the very first. There is nothing better than offering a colorfully packaged gift that comes with a matching beautiful card with a fun message in it. These are made to cater to every age with either humorous or loving messages inside. The childrens cards usually have various popular cartoon characters. Then there are teen cards that are a bit more mature and in many cases more humorous. The adult cards range from extremely amusing and funny or with adult insinuations to the more serious. There are options also that cater to different ages, such as the joke about being over the hill. Another popular form of greetings are the anniversary cards. These are a great way to show your loved one you are thankful for that special day.
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