Published at Tuesday, May 22nd, 2018 - 19:08:56 PM. Greeting card. By Baba.
Last Christmas was an excellent year for receiving Christmas cards. It seems that the Hallmark cards and American Greeting cards get more elegant each year, and this year I had a bunch of them. At the end of the season I took them all down from the display and looked at them one more time. With an achy heart I placed them in the trash can and thought about how many landfills are lined with a thick layer of discarded cards from thoughtful family and friends. Virtually all of them were in excellent condition other than the added writing from the sender. Well, something inside me clicked and I got to thinking. Shouldnt someone who is important to me receive a greeting card, then be able to resend the card to someone else who is important to them? Making greeting cards reusable turns greeting card recipients into greeting card senders.
I havent had the privilege of seeing even a picture of it, but there is a Valentine card made in the 1400s that is on display in a British Museum. The first Christmas Card was commissioned by Sir Henry Cole in 1843 where he had John Calcott Horsley paint a card for him centering around the feeding and clothing of the poor. Although he wasnt the first, Louis Prang is known as the Father of the American Christmas Card because prior to that we imported our greeting cards from England. Greeting cards were original fairly expensive because they were a handmade and hand delivered gift so they were mainly enjoyed and shared by the wealthy. By about the 1850s they became more affordable because of the advances in printing and postage rates were very reasonable.
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