Published at Tuesday, May 22nd, 2018 - 19:20:52 PM. Greeting card. By Baba.
Although greetings cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent on non-occasions to say hello or thank you. They are manufactured and/or hand-made by hundreds of companies big and small. Hallmark Cards and American Greetings are the largest producers of greeting cards in the U.S. Its the UK, where more cards per head are sent than any other nation. The UK continues as a world leader in this area, as well as leading the world in the region of greeting card design. What laid the foundation for the greeting card industry and when and how did it all began ? The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
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