By Baba. Greeting card. Published at Thursday, May 10th, 2018 - 09:47:20 AM.
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
So, lets start with what is a greeting card. Originally, greeting cards derive from postcards ( which are single sided without the fold ) and are an illustrated, folded card usually featuring a message of greeting or other sentiment. They can be either printed or handmade. Now, with the advent of Internet though, virtual greetings cards have evolved which doesnot fit into the above-mentioned definition.
As mentioned above, technology has changed the way we give and receive greetings. From the simple form of a paper greeting card, folded in two with a simple message they have evolved all the way to the online e- cards. However, if you still want to go classic and purchase the paper greeting card you still have many choices. From sizes and shapes all the way to the very creative pop up greetings as well as the musical or recorded messages. The musical or record messages are extra amusing as either they come with a pre-recorded song to go along with the theme of the card that starts to play as soon as you open it, or you can actually record your own message instead of write it somewhere on the card.
Although greetings cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent on non-occasions to say hello or thank you. They are manufactured and/or hand-made by hundreds of companies big and small. Hallmark Cards and American Greetings are the largest producers of greeting cards in the U.S. Its the UK, where more cards per head are sent than any other nation. The UK continues as a world leader in this area, as well as leading the world in the region of greeting card design. What laid the foundation for the greeting card industry and when and how did it all began ? The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls.
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