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Christmas Card Sayings

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By Baba. Greeting card. Published at Thursday, May 10th, 2018 - 10:05:14 AM.

I would definitely start your business online. This is the best way to test your products and find your market without the massive upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business. Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. Its been staving off threats by introducing creative new cards -- think of the ones with music built-in, or others that allow purchasers to record a personal greeting. But the industry has been merely treading water for a couple of years now after strong growth earlier this decade, the report said.

Last Christmas was an excellent year for receiving Christmas cards. It seems that the Hallmark cards and American Greeting cards get more elegant each year, and this year I had a bunch of them. At the end of the season I took them all down from the display and looked at them one more time. With an achy heart I placed them in the trash can and thought about how many landfills are lined with a thick layer of discarded cards from thoughtful family and friends. Virtually all of them were in excellent condition other than the added writing from the sender. Well, something inside me clicked and I got to thinking. Shouldnt someone who is important to me receive a greeting card, then be able to resend the card to someone else who is important to them? Making greeting cards reusable turns greeting card recipients into greeting card senders.

The same card that gave them the feeling of importance can be passed on to the next recipient. This is especially true around a busy time like Christmas. Some of the cards I received this year would be reusable when I send them out next year. Recycling eliminates the negative feelings associated with discarding greeting cards. If you knew the card would be reused wouldnt you be willing to spend a little more for the best card you could find. Rather than saving money on lower end cards your greeting card recipient would be impressed by your spending a little extra money on them. They would have great admiration of you and be appreciative of being able to extend the life of their greeting card. Now, what if your entire family or circle of friends agrees to exchange greeting cards in this reusable manor? You will have started a money saving, environmentally friendly tradition.

So you have spent a ton of time designing your own greeting cards for the people you love. Your family and friends have all said they are better than Hallmark and you should go into business for yourself selling greeting cards. That sounds good to you because then you could be your own boss, be doing something you enjoy doing and share your talent with the world. The question is how do you start a greeting card business when you are a beginner and you dont know what steps to take after designing your cards?


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