By Baba. Greeting card. Published at Tuesday, February 20th, 2018 - 20:21:42 PM.
Last Christmas was an excellent year for receiving Christmas cards. It seems that the Hallmark cards and American Greeting cards get more elegant each year, and this year I had a bunch of them. At the end of the season I took them all down from the display and looked at them one more time. With an achy heart I placed them in the trash can and thought about how many landfills are lined with a thick layer of discarded cards from thoughtful family and friends. Virtually all of them were in excellent condition other than the added writing from the sender. Well, something inside me clicked and I got to thinking. Shouldnt someone who is important to me receive a greeting card, then be able to resend the card to someone else who is important to them? Making greeting cards reusable turns greeting card recipients into greeting card senders.
I would definitely start your business online. This is the best way to test your products and find your market without the massive upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business. Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. Its been staving off threats by introducing creative new cards -- think of the ones with music built-in, or others that allow purchasers to record a personal greeting. But the industry has been merely treading water for a couple of years now after strong growth earlier this decade, the report said.
The ritual of sending greeting cards can be traced to the early Chinese, who exchanged goodwill messages to bring in each New Year, and to the ancient Egyptians, who communicated their good wishes on papyrus scrolls. However, greeting cards have only been a part of the tradition of many cultures for about two centuries or a little more, to be precise. The oldest identified greeting card is a Valentines card made in the 1400s, which can be found in a museum in London. It was during the 19th century that greeting cards gained real status. It was during the latter part of this century that cards got incorporated into mainstream culture, so that most of the population could actually afford it. It was around that time that cheap printing came into being and a new trade for printers and artists was born. Soon after, post offices were inundated with millions (literally) of letters during the Christmas week alone. Keeping in line with this new trend were Easter, Halloween and Thanksgiving, which gained momentum as suitable occasions for card-giving.
With the expense of mailing a greeting card continually rising, I think this type of card is going to keep growing by leaps and bounds. Not only that, it gives me a few more hours to not miss someones birthday because it only takes a minute to create and send one. With all of the different types of greeting cards that are available, its hard to top the handmade greeting cards if you are looking for something really personal. There is a lot of care, attention and time that goes into creating a greeting card. What could be better than sending someone you care about a homemade card, especially if it is one the you made. I know that some of my all time favorite cards are ones that my son made for me when he was in grade school.
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