By Baba. Greeting card. Published at Thursday, March 22nd, 2018 - 17:46:34 PM.
Today it is not viable to open an offline greeting card business it is certain death. The great thing about an online business is you can sell your greeting cards worldwide, you are not limited to a suburb or city and your overheads are nowhere near the costs of running a bricks and mortar business. Starting a Greeting Card Business on the Internet still takes planning, so the best way to start to is to write a business plan. A business plan will help you organize your thoughts and better prepare you for selling greeting cards and making it a success. A great place to start is by researching other online greeting card businesses on the internet and start writing down some ideas.
So, this is all about how the greetings card industry begun and flourished. Though the current trend is to send greetings through e-cards, there is the need to sustain the traditional greetings card industry and maintaining the age-old tradition of sending greetings card via conventional means. These days, it seems like sending cards have become a somewhat outdated trend because of the increased prevalence of communication technologies. But according to various surveys and market research projects, people still love to receive cards with heart-touching messages instead of emails, Facebook messages, SMS or e-cards.
By the late 1800s, Valentine cards were completely machine-made. The first of many saleable valentine greeting cards produced in the US was created in the 1840s. John Calcott Horsley was the architect of the first Christmas card, and Louis Prang has come to be known as the father of Christmas greetings. He migrated from Germany and started a small-scale lithographic unit close to Boston in the 1850s, and is generally responsible for starting the production of greeting cards in The United States. His lithographic techniques, including color, had been so perfected that he had no competition from artists and craftsmen. During the 1870s, he came up with exclusive editions of Christmas greetings, which were an instant hit in Britain.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
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