By Baba. Greeting card. Published at Tuesday, November 14th, 2017 - 19:55:47 PM.
There are a lot of reasons to send a greeting card, whether its for a birthday, Christmas or any holiday, wishing a return to good health, saying Thank you, I miss you or simply Im thinking of you are just a few. Today we are fortunate enough to have more than one type card available to us. One type is the standard greeting card which is a card that is printed on a good quality paper usually rectangular in shape, folded and has a message printed inside that is appropriate for the occasion. This card comes with a matching envelope unless your luck is like mine and the proper envelope seems to have been magically disappeared somehow. Another type is the Photo Greeting card. This is a card that has gained widespread popularity in recent years.
So, this is all about how the greetings card industry begun and flourished. Though the current trend is to send greetings through e-cards, there is the need to sustain the traditional greetings card industry and maintaining the age-old tradition of sending greetings card via conventional means. These days, it seems like sending cards have become a somewhat outdated trend because of the increased prevalence of communication technologies. But according to various surveys and market research projects, people still love to receive cards with heart-touching messages instead of emails, Facebook messages, SMS or e-cards.
I would definitely start your business online. This is the best way to test your products and find your market without the massive upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business. Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. Its been staving off threats by introducing creative new cards -- think of the ones with music built-in, or others that allow purchasers to record a personal greeting. But the industry has been merely treading water for a couple of years now after strong growth earlier this decade, the report said.
By the late 1800s, Valentine cards were completely machine-made. The first of many saleable valentine greeting cards produced in the US was created in the 1840s. John Calcott Horsley was the architect of the first Christmas card, and Louis Prang has come to be known as the father of Christmas greetings. He migrated from Germany and started a small-scale lithographic unit close to Boston in the 1850s, and is generally responsible for starting the production of greeting cards in The United States. His lithographic techniques, including color, had been so perfected that he had no competition from artists and craftsmen. During the 1870s, he came up with exclusive editions of Christmas greetings, which were an instant hit in Britain.
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