Published at Thursday, April 26th, 2018 - 15:38:15 PM. Greeting card. By Baba.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
In the mid 1870s, he presented the first comprehensive string of Christmas greetings to the American public. Soon after, imitations began to engulf the market, forcing Prang out of business. For nearly two decades after, there was a striking deterioration in greeting card production in America. Things have since turned around into what could be considered a roaring greeting card trade worldwide - a revolution of sorts has taken place. Today there are paper cards in every size and for every occasion. There are even e-cards and digital post cards.
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