By Baba. Greeting card. Published at Saturday, May 19th, 2018 - 09:59:15 AM.
Aside from the above mentioned greeting card options there are many other occasions that you can go out and purchase a greeting card for. One of the other most popular are holidays, there is a card for absolutely every holiday, the most popular of course is Christmas, Hanukah, and New Years. However, there in popularity are Easter and Valentines Day. There are also many unconventional holidays as well as reasons to offer, such as Bosses day, thank you card, addition to the family, and many more.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
Last Christmas was an excellent year for receiving Christmas cards. It seems that the Hallmark cards and American Greeting cards get more elegant each year, and this year I had a bunch of them. At the end of the season I took them all down from the display and looked at them one more time. With an achy heart I placed them in the trash can and thought about how many landfills are lined with a thick layer of discarded cards from thoughtful family and friends. Virtually all of them were in excellent condition other than the added writing from the sender. Well, something inside me clicked and I got to thinking. Shouldnt someone who is important to me receive a greeting card, then be able to resend the card to someone else who is important to them? Making greeting cards reusable turns greeting card recipients into greeting card senders.
So, this is all about how the greetings card industry begun and flourished. Though the current trend is to send greetings through e-cards, there is the need to sustain the traditional greetings card industry and maintaining the age-old tradition of sending greetings card via conventional means. These days, it seems like sending cards have become a somewhat outdated trend because of the increased prevalence of communication technologies. But according to various surveys and market research projects, people still love to receive cards with heart-touching messages instead of emails, Facebook messages, SMS or e-cards.
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