By Baba. Greeting card. Published at Friday, April 27th, 2018 - 16:58:21 PM.
In the mid 1870s, he presented the first comprehensive string of Christmas greetings to the American public. Soon after, imitations began to engulf the market, forcing Prang out of business. For nearly two decades after, there was a striking deterioration in greeting card production in America. Things have since turned around into what could be considered a roaring greeting card trade worldwide - a revolution of sorts has taken place. Today there are paper cards in every size and for every occasion. There are even e-cards and digital post cards.
What is the simplest, most effective way to get a message out to people again and again? Using custom greeting cards can let you present whatever message you choose, in an attractive and memorable way. What advantages do custom greeting cards have over other kinds of communication? They give people a reason to save and reread: unlike a phone call, an email, or a generic greeting card, custom greeting cards give people something to save, revisit, and share. If you can create a unique message for your cards, you can give people a joke to tell, a picture to share, and a memorable greeting. They arent ephemeral like a phone call, and unlike an email someone cant just file them away - the only right way to treat a well-considered card is to display it. Displaying custom greeting cards in a home or office is both a way to remind oneself about the card, and to show it off to others. Giving your friends the chance to do that is always a good plan.
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
By the late 1800s, Valentine cards were completely machine-made. The first of many saleable valentine greeting cards produced in the US was created in the 1840s. John Calcott Horsley was the architect of the first Christmas card, and Louis Prang has come to be known as the father of Christmas greetings. He migrated from Germany and started a small-scale lithographic unit close to Boston in the 1850s, and is generally responsible for starting the production of greeting cards in The United States. His lithographic techniques, including color, had been so perfected that he had no competition from artists and craftsmen. During the 1870s, he came up with exclusive editions of Christmas greetings, which were an instant hit in Britain.
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