By Baba. Greeting card. Published at Monday, April 30th, 2018 - 21:06:26 PM.
Last Christmas was an excellent year for receiving Christmas cards. It seems that the Hallmark cards and American Greeting cards get more elegant each year, and this year I had a bunch of them. At the end of the season I took them all down from the display and looked at them one more time. With an achy heart I placed them in the trash can and thought about how many landfills are lined with a thick layer of discarded cards from thoughtful family and friends. Virtually all of them were in excellent condition other than the added writing from the sender. Well, something inside me clicked and I got to thinking. Shouldnt someone who is important to me receive a greeting card, then be able to resend the card to someone else who is important to them? Making greeting cards reusable turns greeting card recipients into greeting card senders.
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
Aside from the above mentioned greeting card options there are many other occasions that you can go out and purchase a greeting card for. One of the other most popular are holidays, there is a card for absolutely every holiday, the most popular of course is Christmas, Hanukah, and New Years. However, there in popularity are Easter and Valentines Day. There are also many unconventional holidays as well as reasons to offer, such as Bosses day, thank you card, addition to the family, and many more.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
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