By Baba. Greeting card. Published at Thursday, May 03rd, 2018 - 08:07:31 AM.
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
According to a dictionary, a greeting card is an illustrated and folded card featuring an expression of friendship and/or other sentiment. That description doesnt really show the thought or feeling behind giving or receiving a card. According to what I have found, the history of greeting cards goes back a long ways. The ancient Chinese exchanged messages of good will to celebrate their New Year and in early Egypt they sent greetings on papyrus scrolls. Papyrus scrolls were made from the Pith or the center of the Papyrus plant which use to be abundant in the Nile Delta of Egypt. The Germans were known to have printed New Years greetings from woodcuts as early as the 1400.
Sending greetings is a traditional method to express love and feelings of affection towards friends, family members and other loved ones. Cards impact the receiver as these carry personal messages, even though these take some time to reach the receiver. Emails and e-cards are faster but still do not touch the heart like a common printed greeting card does.
As mentioned above, technology has changed the way we give and receive greetings. From the simple form of a paper greeting card, folded in two with a simple message they have evolved all the way to the online e- cards. However, if you still want to go classic and purchase the paper greeting card you still have many choices. From sizes and shapes all the way to the very creative pop up greetings as well as the musical or recorded messages. The musical or record messages are extra amusing as either they come with a pre-recorded song to go along with the theme of the card that starts to play as soon as you open it, or you can actually record your own message instead of write it somewhere on the card.
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