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By Baba. Greeting card. Published at Thursday, May 03rd, 2018 - 08:10:30 AM.

When I receive a greeting card I feel important because I know someone is thinking of me. I usually hold on to the card for a few days and display it so I may look at it. Then I have to make the decision whether to discard or keep the card. Like many of us who have limited storage space, I have to be selective about what I keep. Unfortunately, most times I find myself throwing out the greeting card. I usually have negative feelings about having to do this. The thoughtful card sender spent time looking for the right card, and many times the card is very attractive and I hate to just throw it out. An average person receives 20 greeting cards per year and I bet many have similar feelings about discarding attractive greeting cards.

Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?

Financing- Do you have the capital needed to start your own business without financial help? How much money do you plan to invest? Do you need other investors? Do you plan to have a partner, ask family and friends for investment capital or apply for a business loan or grant? Applying for a business grant or loan will require a detailed business plan to be submitted showing that you have thought out and planned everything necessary to start your business. This will also require financial information from you for the past three years, projected costs and income, resumes of those involved in the business, overhead expenses, competitors in area, and how you plan to compete.

Although greetings cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent on non-occasions to say hello or thank you. They are manufactured and/or hand-made by hundreds of companies big and small. Hallmark Cards and American Greetings are the largest producers of greeting cards in the U.S. Its the UK, where more cards per head are sent than any other nation. The UK continues as a world leader in this area, as well as leading the world in the region of greeting card design. What laid the foundation for the greeting card industry and when and how did it all began ? The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls.


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