Published at Monday, April 30th, 2018 - 20:33:03 PM. Greeting card. By Baba.
I would definitely start your business online. This is the best way to test your products and find your market without the massive upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business. Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. Its been staving off threats by introducing creative new cards -- think of the ones with music built-in, or others that allow purchasers to record a personal greeting. But the industry has been merely treading water for a couple of years now after strong growth earlier this decade, the report said.
As mentioned above, technology has changed the way we give and receive greetings. From the simple form of a paper greeting card, folded in two with a simple message they have evolved all the way to the online e- cards. However, if you still want to go classic and purchase the paper greeting card you still have many choices. From sizes and shapes all the way to the very creative pop up greetings as well as the musical or recorded messages. The musical or record messages are extra amusing as either they come with a pre-recorded song to go along with the theme of the card that starts to play as soon as you open it, or you can actually record your own message instead of write it somewhere on the card.
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