By Baba. Greeting card. Published at Monday, May 21st, 2018 - 18:25:45 PM.
What is the simplest, most effective way to get a message out to people again and again? Using custom greeting cards can let you present whatever message you choose, in an attractive and memorable way. What advantages do custom greeting cards have over other kinds of communication? They give people a reason to save and reread: unlike a phone call, an email, or a generic greeting card, custom greeting cards give people something to save, revisit, and share. If you can create a unique message for your cards, you can give people a joke to tell, a picture to share, and a memorable greeting. They arent ephemeral like a phone call, and unlike an email someone cant just file them away - the only right way to treat a well-considered card is to display it. Displaying custom greeting cards in a home or office is both a way to remind oneself about the card, and to show it off to others. Giving your friends the chance to do that is always a good plan.
When I receive a greeting card I feel important because I know someone is thinking of me. I usually hold on to the card for a few days and display it so I may look at it. Then I have to make the decision whether to discard or keep the card. Like many of us who have limited storage space, I have to be selective about what I keep. Unfortunately, most times I find myself throwing out the greeting card. I usually have negative feelings about having to do this. The thoughtful card sender spent time looking for the right card, and many times the card is very attractive and I hate to just throw it out. An average person receives 20 greeting cards per year and I bet many have similar feelings about discarding attractive greeting cards.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
Today it is not viable to open an offline greeting card business it is certain death. The great thing about an online business is you can sell your greeting cards worldwide, you are not limited to a suburb or city and your overheads are nowhere near the costs of running a bricks and mortar business. Starting a Greeting Card Business on the Internet still takes planning, so the best way to start to is to write a business plan. A business plan will help you organize your thoughts and better prepare you for selling greeting cards and making it a success. A great place to start is by researching other online greeting card businesses on the internet and start writing down some ideas.
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