By Baba. Greeting card. Published at Monday, May 21st, 2018 - 18:27:01 PM.
By the late 1800s, Valentine cards were completely machine-made. The first of many saleable valentine greeting cards produced in the US was created in the 1840s. John Calcott Horsley was the architect of the first Christmas card, and Louis Prang has come to be known as the father of Christmas greetings. He migrated from Germany and started a small-scale lithographic unit close to Boston in the 1850s, and is generally responsible for starting the production of greeting cards in The United States. His lithographic techniques, including color, had been so perfected that he had no competition from artists and craftsmen. During the 1870s, he came up with exclusive editions of Christmas greetings, which were an instant hit in Britain.
I would definitely start your business online. This is the best way to test your products and find your market without the massive upfront costs associated with opening a store. Just recently one of the largest greeting card stores in Delaware, Coccia is shutting its doors after 35 years in the business. Back in February 2010, market research firm Mintel reported that the $11 billion greeting card business was being bombarded by new online competition. Its been staving off threats by introducing creative new cards -- think of the ones with music built-in, or others that allow purchasers to record a personal greeting. But the industry has been merely treading water for a couple of years now after strong growth earlier this decade, the report said.
You can find just about anywhere for purchase. Of course the most popular place you can find greeting occasions such as birthday and anniversary is the grocery store. However, many other stores offer, such as bookshops and stationary stores. Also you can find all kinds of greetings in places that offer souvenirs, here you can find more related to the location you are currently at. With most holiday card you can actually find in bulk boxes so you dont purchase each one individually, as its well known that over the holidays you tend to send the most greetings. In most cases however, you can find greeting cards online at a much cheaper price, but you need to consider the wait it will take to receive them. The easiest, cheapest, and fastest way to get a greeting card and send it out to the receiver is by using e- cards, many are offered for free and you have endless options.
Do you need any new software or equipment like printers? What kinds of paper and decorations will your cards use and how much will the equipment cost that you need to start out? Competition and Demand for Product - Who are your competitors? What do you offer that your competitors do not? How will you make your product unique so that you offer something that is not available now to potential clients? Are you planning on marketing to businesses? Are you planning on marketing with a website and running your business completely online or will you be marketing to companies and stores with your product on shelves? Who already sells products like yours and can you compete with those who are already selling similar products?
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