By Baba. Greeting card. Published at Thursday, May 10th, 2018 - 10:01:28 AM.
By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Years greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.
As mentioned above, technology has changed the way we give and receive greetings. From the simple form of a paper greeting card, folded in two with a simple message they have evolved all the way to the online e- cards. However, if you still want to go classic and purchase the paper greeting card you still have many choices. From sizes and shapes all the way to the very creative pop up greetings as well as the musical or recorded messages. The musical or record messages are extra amusing as either they come with a pre-recorded song to go along with the theme of the card that starts to play as soon as you open it, or you can actually record your own message instead of write it somewhere on the card.
In the mid 1870s, he presented the first comprehensive string of Christmas greetings to the American public. Soon after, imitations began to engulf the market, forcing Prang out of business. For nearly two decades after, there was a striking deterioration in greeting card production in America. Things have since turned around into what could be considered a roaring greeting card trade worldwide - a revolution of sorts has taken place. Today there are paper cards in every size and for every occasion. There are even e-cards and digital post cards.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
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