By Baba. Greeting card. Published at Thursday, May 10th, 2018 - 10:42:50 AM.
With the expense of mailing a greeting card continually rising, I think this type of card is going to keep growing by leaps and bounds. Not only that, it gives me a few more hours to not miss someones birthday because it only takes a minute to create and send one. With all of the different types of greeting cards that are available, its hard to top the handmade greeting cards if you are looking for something really personal. There is a lot of care, attention and time that goes into creating a greeting card. What could be better than sending someone you care about a homemade card, especially if it is one the you made. I know that some of my all time favorite cards are ones that my son made for me when he was in grade school.
I havent had the privilege of seeing even a picture of it, but there is a Valentine card made in the 1400s that is on display in a British Museum. The first Christmas Card was commissioned by Sir Henry Cole in 1843 where he had John Calcott Horsley paint a card for him centering around the feeding and clothing of the poor. Although he wasnt the first, Louis Prang is known as the Father of the American Christmas Card because prior to that we imported our greeting cards from England. Greeting cards were original fairly expensive because they were a handmade and hand delivered gift so they were mainly enjoyed and shared by the wealthy. By about the 1850s they became more affordable because of the advances in printing and postage rates were very reasonable.
To get your greeting cards into stores you will need to do a great deal of cold calling and legwork. Design a portfolio of your cards, a price list of costs and contact the buyer for each store. Small stores may be the way to start and then when you go to larger established or national chains you can show them the success that you have had in other stores. What does the printing cost? When going to a print shop or having them printed by an online printing company you get a cheaper cost per card with larger orders. It depends on where you go and how many cards you want printed. You can also get a discounted price if you are not in a hurry for your order. Cards can cost approximately $200 for 250 cards at a printing shop. Printing cards at home can work out to be quite expensive due to costs of ink for the printer you have, though again if you buy in bulk you can get a reasonable price. Dont be afraid to shop around.
So you have spent a ton of time designing your own greeting cards for the people you love. Your family and friends have all said they are better than Hallmark and you should go into business for yourself selling greeting cards. That sounds good to you because then you could be your own boss, be doing something you enjoy doing and share your talent with the world. The question is how do you start a greeting card business when you are a beginner and you dont know what steps to take after designing your cards?
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